Sharing is Caring: Curated Content and Account Management-Level Pitfalls

 How many of your competitors promote themselves with every post on every channel?


They don’t — and nor should you. This is where curated content comes in. When you consistently share thoughtful third-party content, you’re elevating your industry, being generous, and — this makes a lot of successful content marketing plans go vroom — you’re showing decision-makers cool tricks and valuable insights without being transactional about every little thing.Most people understand this in the abstract, but it can be thorny in execution: Somebody in a VP chair at your company might have an issue with a post because it’s linked to a publication they don’t like for some reason. Maybe your CEO nitpicks an article because the journalist once wrote something she didn’t agree with. Perhaps someone in your sales team wants to pull down a link to a roundup article that also happens to mention a competitor.

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